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Follow the Feeling
book

Follow the Feeling

by Kai D. Wright
August 2019
Beginner content levelBeginner
304 pages
6h 34m
English
Wiley
Audiobook available
Content preview from Follow the Feeling

6LEXICON TRIGGERS: Branding Objective: Appeal to a “Tribe”

FLASH-FORWARD BRAND SPOTLIGHTS

Taxonomy

Associations

Schema

Framing

Audience appeals

Trigger words

Tribe

Normative language

Branded vocabulary

Aldi   Image of the Aldi brand icon.

CrossFit   Image of the CrossFit brand icon.

Deliveroo   Image of the Deliveroo brand icon.

Dollar Shave Club   Image of the Dollar Shave Club brand icon.

In-N-Out Burger   Image of the In-N-Out Burger brand icon.

Refinery29   Image of the Refinery29 brand icon.

SoulCycle   Image of the SoulCycle brand icon.

StitchFix   Image of the StitchFix brand icon.

theSkimm   Image of the "theSkimm" brand icon.

Weight Watchers   Image of the Weight Watchers brand icon.

Imagine searching on Google for a word. One minute later there will be the same relative “population” of words available online. That's because ...

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Publisher Resources

ISBN: 9781119600497Purchase book