August 2019
Beginner
304 pages
6h 34m
English
| FLASH-FORWARD | BRAND SPOTLIGHTS |
Conscious consumerism Values Purpose Policies Protocols Point of view Positioning Corporate narrative Storytelling Shared enemy |
Ben & Jerry's Disney Marriott Mod Pizza Patagonia Ritz-Carlton Snickers The Story TOMS WeWork Zara |
The birth of conscious consumerism ...