10CULTURAL CONNECTIONS: Branding Objective: Align Thoughts and Actions

FLASH-FORWARD BRAND SPOTLIGHTS

Conscious consumerism

Values

Purpose

Policies

Protocols

Point of view

Positioning

Corporate narrative

Storytelling

Shared enemy

Ben & Jerry's   Image of the Ben & Jerry’s brand icon.

Disney   Image of the Disney brand icon.

Marriott   Image of the Marriott brand icon.

Mod Pizza   Image of the Mod Pizza brand icon.

Patagonia   Image of the Patagonia brand icon.

Ritz-Carlton   Image of the Ritz-Carlton brand icon.

Snickers   Image of the Snickers brand icon.

The Story   Image of the "The Story" brand icon.

TOMS   Image of the TOMS brand icon.

WeWork   Image of the WeWork brand icon.

Zara   Image of the Zara brand icon.

The birth of conscious consumerism ...

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