CHAPTER 6

Social Need of Thematic Restaurants

“I still think a place like Murthal will survive the industry much longer than any thematic one, it’s still a need-based market,” says Saby. So the question arises: are these spaces really required? Looking at the success story behind the case studies, it is clear that when a particular restaurant is feeding the market with something new, it is making a mark. It may create a hyper-real state but they are providing the city dweller the much needed third space as suggested by Oldenburg.

Understanding the Problem and a Step Toward Solution

Although these spaces seem to be popular, all of them are not, but why not? Because “90% of them are just into the cut-copy-paste mode where they are blindly taking ...

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