Preface

Michèle Sadler

Over many years, health claims have become a popular way to promote food and drink products and to communicate health messages to the public. The use of health claims has become widespread in many EU Member States, though remaining more restricted in others.

However, the use of health claims on food products and, additionally, in all commercial communications in the EU, has entered a new era. EU Regulation 1924/2006 lays down rules for the pre-approval of all health claims with the aim of harmonising legislation across the EU and protecting consumers from misleading or false claims. Regulation 1924/2006 also allows for disease risk reduction claims, a category of health claims not previously allowed on foods, nutrients ...

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