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For Immediate Release by Ronn Torossian

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CONTENTS

CHAPTER 1

Moving People, Shifting Minds | The Power of Public Relations

CHAPTER 2

Know Your Own Reality (Or, Don’t Think Your Shit Doesn’t Stink) | Play to Your Strengths . . . Know Thyself (First)

CHAPTER 3

Talk Isn’t Cheap—It’s Undervalued | Communication Is the Front Line of Good PR

CHAPTER 4

Surprise Party: How PR Can Help Capture New Customers | And Why You Should Love Them

CHAPTER 5

Authenticity—Your Personal Calling Card | Don’t Try to Be Something You’re Not

CHAPTER 6

Getting Out in Front | Capturing Media Attention

CHAPTER 7

In G-D We Trust, Not the Media | The Press Has a Job to Do—You May Not Like It

CHAPTER 8

Life Happens: Manage Crises Immediately | Problems Ain’t Going Away on Their Own, and You Can’t Outwork Them

CHAPTER ...

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