O'Reilly logo

For Immediate Release by Ronn Torossian

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

| CHAPTER 1 |

MOVING PEOPLE, SHIFTING MINDS

The Power of Public Relations

“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw

I was up early, as usual. The night before, I’d put the finishing touches on a client’s New York announcement of a foreign Initial Public Offering (IPO). It had been a monumental affair. The weeks leading up to this day were packed with creating the right messages, drafting and redrafting marketing materials, media training, synthesizing financials into plain English, writing press releases, and scheduling press interviews. For the past two nights, the CEO and I had worked well past midnight, and now everything was in place for the IPO announcement. We were confident it was going ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required