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For Immediate Release by Ronn Torossian

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| CHAPTER 4 |

SURPRISE PARTY: HOW PR CAN HELP CAPTURE NEW CUSTOMERS

And Why You Should Love Them

“A story to me means a plot where there is some surprise. Because that is how life is—full of surprises.”

—Isaac Bashevis Singer

There’s an effective “what happens in Vegas, stays in Vegas” commercial for Las Vegas—funny and memorable. A sexy, beautiful woman gets into a limo for a ride to the airport. She’s dressed provocatively and flirts (at least, I suppose you could call it that) with the limo driver until he tells her they’re minutes from McCarran International Airport. Suddenly, the window between them goes up and we don’t see her again until they arrive and she steps out of the car . . .

Wait a minute—is that the same woman? Yes, but she’s ...

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