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For Immediate Release by Ronn Torossian

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| Chapter 8 |

LIFE HAPPENS: MANAGE CRISES IMMEDIATELY

Problems Ain’t Going Away on Their Own,and You Can’t Outwork Them

“There cannot be a crisis next week. My schedule is already full.” —Henry Kissinger

Working in PR is often like working the ER night shift on a 100-degree summer weekend. You never know what’s going to happen next. Product recall. Sexual harassment. Not wanting to rat to the police. Involvement in a shooting. Bankruptcy. Corporate merger. Affair with a secretary. Fraud. Government investigation. Protests at corporate headquarters. We have worked through all of these situations and more with our clients. I’ve helped major corporations, small businesses, and celebrities get through a fair number of troubling times, from financial ...

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