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For Immediate Release by Ronn Torossian

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| CHAPTER 9 |

GIVE MORE TO GET MORE

Charity Is Good PR Work

“You think I’m not aware that I’m living the first line of my obituary right now?”

—C. J. Cregg, White House press secretary on The West Wing

I was raised in a home where giving wasn’t an option; it was a requirement, even though my family didn’t have much. Whether it was money, time, attention, or thoughts, my mother expected us to be givers. For me, those acts are a part of a holy, higher value that says all people should give, regardless of how much or how little they have. Personally, I donate 10 percent of my income annually to charity, and my firm matches employees’ charitable contributions dollar for dollar. The same spirit should be at the forefront of all brands and businesses, ...

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