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For Immediate Release by Ronn Torossian

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| CHAPTER 10 |

IN CONCLUSION: RULES FOR PR SUCCESS

“Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means, too, that they dominate reality, that’s their world and we just . . . well you know.”

—Michael Wolff, writing in Vanity Fair

As we come to the close of For Immediate Release, I thought I’d offer important (and sometimes irreverent) rules I’ve learned working in the PR field. These bites and nuggets are to be used, and remembered, as you make your own journey through the wild world of media and PR chaos. Though they’re not in any particular order, consider them 50 tips for success in PR. ...

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