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For Immediate Release by Ronn Torossian

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INDEX

A

AAAA (American Association of Advertising Agencies), 11

AARP (magazine), 142

ABC, 19, 37, 56, 75, 95, 132, 143, 179, 245

Abercrombie & Fitch, 80–81

Ablow, Keith, 51, 217

About.com, 89, 132

ACC (American Chemistry Council), 145

Access Hollywood (TV show), 54

Ad Age’s Leading Advertisers Index, 14–15

Adams, William, 224

advertising

advocacy groups, 11, 197

BP and Gulf Coast oil spill, 18–19

consumers’ lack of belief in, 104

costs, 6, 14–15, 238

effectiveness of, 15

Las Vegas slogan, 79–80

Louis Vuitton, 88

PR vs., 12

video as alternative, 161–62

advocacy groups, 10–11

AdWeek, 92, 126

affiliate websites, 60

agenda of reporters, 170, 171–74, 194–95

AHAVA, 67, 136

A.H. Belo, 125

AIG, 20

Ailes, Roger, 38

airline industry and travelers, 45–47, ...

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