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Forces for Good, Revised and Updated: The Six Practices of High-Impact Nonprofits, 2nd Edition by Leslie R. Crutchfield, Heather McLeod Grant

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Chapter Six

Master the Art of Adaptation

When Share Our Strength founder Bill Shore and his sister, Debbie, decided to start a nonprofit in 1984 to fight hunger, they began with an approach that was at once simple and counterintuitive. Instead of mailing out letters seeking support from the usual cadre of antihunger activists, they reached out to an entirely new group of people who care about food—gourmet chefs and restaurateurs. The Shores believed that these professionals would have an affinity for hunger issues and could be inspired to donate to the cause.1

One of the first people to respond was Alice Waters, the Berkeley, California, chef and owner of Chez Panisse, who is renowned for her passion for locally grown food. Waters sent Share ...

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