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Forecasting Fundamentals by Nada Sanders

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References

Duhigg, C. 2012. “How Companies Learn Your Secrets.” www.newyorktimes.com, February 16.

Hill, K. 2012. “How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did.” Forbes, February 12.

Hollis, N. January 7, 2011. “Starbucks’ New Logo: A Risky Move.” HBR Blog Network. www.blogs.hbr.org/2011/01/starbucks-new-logo-apple-or-le/ (accessed May 13, 2014).

Koch, C. 2004. “Nike Rebounds: How (and Why) Nike Recovered from Its Supply Chain Disaster.” CIO Magazine, June 15. www.cio.com/article/2439601/supply-chain-management/nike-rebounds--how--and-why--nike-recovered-from-its-supply-chain-disaster.html

Mayer-Schönberger, V., and K. Cukier. 2013. Big Data, A Revolution That Will Transform How We Live, Work, and Think, 39. New York: ...

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