Introduction

After decades of working with small business owners and their teams, studying heaps of research conducted by subject matter experts and scholars, and candidly addressing the person whose face I see in the mirror every morning, the evidence is undeniable—success in business is an inside game! And your team is only as good as your people.

As noted previously, people are one of the few remaining, reliable sources of sustainable, competitive advantage. Competitors will poach your employees and copy everything you do, and technology and process advantages will fade over time, but having the best people, the right people for your organization and your mission, will turn customers into raving fans and allow you to have a more enjoyable ...

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