2 Asking for the Right Information
Find out why you need the information
Ask the people who work with the information
Use a question protocol to think about how information is used
Check whether your organization already holds the information
Use information that already exists in your organization
What to do if you don’t have competitors
An example of looking at competitors
Summary: Ask for information that you need
Find out why you need the information
Forms have a tendency to gather information long after its usefulness has ceased. Here are a couple of examples:
Someone in ...
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