Preface

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.

—George Bernard Shaw, writer

This book is about developing individual creativity for personal satisfaction and career advancement. For those interested in building creative high-power teams and organizations, the reader is referred to Designing Creative High Power Teams and Organizations: Beyond Leadership, which is also available through Business Expert Press.

Creativity is a broad subject and may be explored in many different ways. In this book I pay most attention to four specific behaviors and cognitions associated with creativity: improvisation, design, ­experimentation, and aesthetics. My fundamental ...

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