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Four Essential Ways that Coaching Can Help Executives by Randall P. White, Robert Witherspoon

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The Roles Coaches Play

One way to think of executive coaching roles is in terms of client need. Does the executive need to learn a new skill, to perform better in the present job, or to prepare for a future leadership role? Does the executive understand and acknowledge these needs? Is he or she willing to seek and accept coaching? Or is the executive looking for a confidant to talk through issues and receive constructive feedback before taking action? These questions suggest client need—or primary coaching function—as one key dimension for distinguishing among different coaching roles.

Coaching role refers to the coach’s primary function in helping an executive learn, grow, and change. These coaching functions may focus on imparting specific ...

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