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Framing the Future by Bernie Horn

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CHAPTER 8Talking About Our Philosophy and Ourselves

Republican pollster Frank Luntz tells us that “words can sometimes be used to confuse, but it’s up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.” Luntz and other right-wing consultants have given conservatives the words that work—to burn down the house. Let’s talk now about words that progressives can use to warm the hearts of voters.

How to Talk About Our Philosophy

When asked what you stand for, say—confidently—”freedom, opportunity, and security for all.”

See Table

I know this phrase might sound a bit clumsy to your ear right now. But it will gain popularity with repetition. Remember, ...

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