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Framing the Future by Bernie Horn

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RESOURCESurvey Research

Here are additional details about the survey research described in the book, listed in the same order as it is discussed in the text.

Chapter 3: The Winning Message

Comparison of Agreement with Progressive Slogans (percentages) (Figure 3.1)

Question: I want you to tell me if you agree or disagree with each statement. Is that strongly or not so strongly?

Government should promote freedom, opportunity, and security for all Americans.

See Table

We need government to stand up for the people, not the powerful.

See Table

Our government should promote the common good.

See Table

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Today there are two Americas. There is a working America whose needs are forgotten by the government and an America of wealthy special interests ...

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