CHAPTER 20Joint Ventures and Strategic Alliances
Another key intellectual property leveraging strategy is the establishing of partnering relationships whereby two or more companies work together to achieve a specific purpose or work toward the attainment of common business objectives. Joint ventures, strategic partnering, cross-licensing, co-branding, and technology transfer agreements are all strategies designed to obtain one or more of the following: (1) direct capital infusion in exchange for equity and/or intellectual property or distribution rights; (2) a so-called capital substitute by which the resources that would otherwise be obtained with capital are obtained through joint venturing; or (3) a shift of the burden and cost of development ...
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