Chapter 4. Service Delivery System and Real Estate
Anyone reading this book will learn my real estate secrets. I’m not sure I’m happy about that. | ||
| --David Townsend, Real Estate Developer | ||
MacDonald’s is one of the largest real estate companies in the world. Boston Markets’ problems discussed in Chapter 3 were rooted in its real estate strategy. At the International Council of Shopping Centers convention in Las Vegas, Radio Shack is a major player.
In this chapter we revisit the subject of the franchise’s Service Delivery System (SDS), first introduced in Chapter 2 as part of the franchise relationship model (FRM) and explore the role of real estate. The SDS is the core of a franchise system, just as the “kernel”[1] is the core of a software program’s ...
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