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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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FOREWORD

A few years ago I decided to take one of the greatest risks I have ever taken by starting my first business while I was still pastoring a church in one of the poorest communities in inner-city Detroit. My plan was to create an inflatable games rental business and use it to employ and educate the kind of at-risk young people that I was trying to reach through my church. My wife thought I was crazy.

After wasting a year trying to get the new company established I remember making a call to Jim for some expert marketing advice. Up to that point I had only tried one marketing technique, which was direct mail, and it was costing me an arm and a leg with very limited success.

In one 2-hour phone conversation Jim coached me through and introduced me to several of the methods that you are about to learn. The results were evident quickly. We posted a 200 percent increase in profits over the first 45 days of implementing Jim's strategies. I was quickly able to start hiring many of the type of people I was trying to reach. This was the start of something big.

After the quick success and results I received from Jim's coaching I quickly found numerous local business owners coming to me for advice to help their own businesses grow so they could get the same type of results that I did. I worked with owners of a photography and media business, a professional sound and lighting company, a Bible bookstore, a copy and print shop and several other business owners. The results were astounding! ...

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