Monitor the entire Internet for any information that could influence your reputation.
Did you know that you can get automatic daily (or even up to the minute) notification showing you exactly where your name, product, business name, or industry is being discussed online?
There's really only one tool you'll need in order to put a very good monitoring plan in place, and it's free. While there are paid services available that can help you monitor your reputation, I've never used or needed anything except the free options.
I use free Google Alerts to notify me whenever any new content or discussions pop up online that contain the keywords I'm tracking. Once you set up the alerts you'll get an e-mail each time any new content or comments appear on any open access website that is monitored by Google (which is pretty much all of them). You can set the alerts to be sent to you immediately, daily, or weekly depending on your preferences.
To set up your free Google Alerts for your relevant search terms visit this site: www.Google.com/alerts.
Here are some creative ways to use alerts to defend yourself: