Whether you like it or not, most businesses are going to become increasingly reliant on online marketing efforts in order to sustain or grow their businesses. The best word that captures all the stuff that goes online to represent you and what you are all about is content. Even if you aren't sure what your approach to success online might be, now is the time to start capturing potential content.
Get in the habit of capturing pictures, videos, and audios of anything related to your business. Get comfortable talking to a video camera about what it is you do. Get comfortable asking customers for testimonials. Begin recording the conversations (when appropriate) where you talk passionately about why you do what you do. Be prepared to record useful telephone calls that might be beneficial to your online audience (with all parties aware of the recording of course). All of this is golden content that can be put to good use online.
You could find new prospects online simply by posting a few videos to YouTube.com talking about why you do what you do. Being authentic and passionate about what you do can lead to great things, and since most companies still aren't jumping in, get in the game now. There are no major expenses involved with capturing and sharing your content. There is no downside risk, and the potential upside is huge.
Once you capture it, you have to share it!
Without any help from me (short of loaning ...