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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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PART 5

DRAW YOUR BUSINESS ON A NAPKIN

Not that long ago, the first step to starting any business was to write up a business plan. But now, along with resumes, brand awareness campaigns, mass-media advertising, and phones with cords, the traditional business plan is slowly becoming irrelevant and unnecessary for more business start-ups, as well as established businesses that are looking to change course.

I like to keep things simple.

If you can draw a funnel and then describe the persona of your ideal client, you have laid the basic foundation for any business you are trying to market.

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