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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 27

HAVE A PRESS KIT READY ON DEMAND

Traditional media outlets, such as newspapers or radio, sometimes still operate under the old rules. They like to see a Press Kit or Media Kit on your blog or website. If you don't have one they might move on to find a different expert or business that meets their needs. While there are various opinions as to what should go in such a kit, several basics are consistent.

  • A basic bio about the key players, and a summary of your business, its products, and achievements. Attach a quality headshot of all key players in high-res format.
  • A list of “as seen on” logos and names.
  • Sample interview questions they should ask you.
  • A list of your best testimonials.
  • Copies of any articles or TV spots you've appeared in.
  • A fact sheet listing out important dates, products, events, and so on. This includes date founded, dates of major product releases, dates of gatherings or seminars, and so on.
  • Photos of everything that they can use, if necessary.
  • Sample YouTube videos.
  • Your story. Don't tell them the features of your product. Give them the story they need.
  • Basic contact info for every key contact in your organization.

All of this information can be downloadable, but it may be smart to have hard copies of everything as well.

You don't have to have everything listed here, and you might add more of course, but the more prepared you are the easier it is for them to do their job. Traditional media is always working against a deadline, so they like to use ...

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