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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 34

FIND FORUM FAME

One of the best ways to establish yourself as an expert in any market is to seek out and begin participating in the most active forums that are being used by members of your target audience. You won't find success in a discussion forum if you are constantly trying to sell something though. Your credibility is established instead by being helpful, available, and thorough in the replies and assistance that you offer other forum members.

Consider the success that my clients Steven Sashen and his wife, Lena, have had with only basic forum participation as the core of their marketing efforts.

Here's their story.

“We brought online marketing to the Stone Age.

We launched a website at InvisibleShoe.com selling “barefoot” sandals. It's a modern take on a 10,000-year-old idea.

Currently, we are selling over 400 pairs of Invisible Shoes every month, grossing over $15,000, and still growing. We're about to launch four new products (that our customers have been begging for), so we expect those numbers to increase dramatically in the next couple months, even though we'll be selling sandals in the winter.

We've also had 50 retailers sign-up to carry our products (and our plan is to get over 500 in our first year with a retail product).

We made our first sale 16 hours after we launched the site.

My wife and I quit our day jobs three months later.

Now we're working with a group of consultants who helped build Reebok from less than $1,000,000 to over $1,000,000,000, ...

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