The increasing popularity of Internet-based video is undeniable. Video is quickly becoming a basic necessity of being taken seriously online. The viral power of video is well documented, and if you aren't in the game you are missing out. It costs virtually nothing to get into the game.
One of the key common elements that you'll notice among nearly all online success stories is the use of video in one fashion or another. This is a trend that isn't likely to change anytime soon. If you want to be taken seriously, get used to the idea of creating useful video content for your prospects and followers.