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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 44

USE A POWERFUL TITLE FOR YOUR MARKETING CONTENT

One of the great lessons that I learned early on in my business career is the importance of the titles that I chose to use for my information products.

For any information or content that you create, take great care when giving it a name. The name or title of your content is the first impression, and you will gain or lose many readers or viewers based on what you decide to call it.

For example, most professional copywriters will tell you that they spend as much, if not more time, on the title or header of a sales letter than they do on the rest of the entire document. You can assign a lot of value to your content and information if you use powerful words to title it and describe it.

As you begin creating a steady flow of content, keep in mind that the titles you choose are a significant factor in how much impact your efforts have.

Great titles give the content a feel of exclusivity and simplicity at the same time. Creating top 10 lists, or step-by-step lists, make for great content.

Examples:

  • Seven Things Every Puppy Owner Must Know About Housebreaking
  • Five Back Pain Secrets Your Doctor Won't Tell You
  • Special Report: Getting Out of Debt, Step-By-Step
  • Eight Steps to Landing Your Dream Job Fast

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