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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 45

YOUR CONTENT DISTRIBUTION STRATEGY

Now that I have you convinced that creating content is a great idea, you're going to need a strategy for distributing your content as widely as possible, in order to give it every chance to be seen or heard by your online prospects.

Distributing your content online isn't a complex task, but it does require someone spending the time to make it happen, or investing in the tools that can be used to help make it happen.

Here are some examples of how your content could be used in smaller ways than it should be, along with some possible solutions:

  • It's easy enough to post a video to YouTube.com, but that same video should also be posted to multiple other video-hosting sites in order to gain maximum exposure.
  • Creating a quick audio recording of yourself discussing a topic of interest to your readers is simple to do. It's also simple to post that audio to your blog. A good distribution strategy, however, will also include a plan for turning that audio into a transcribed file that can be downloaded and read as well. You could also do a podcast or press release.
  • If you go through the trouble of having a regularly scheduled e-mail newsletter, then you should also have a strategy for archiving all of those newsletters somewhere online, where the search engines can see them and they can easily be found online in the future.

These are all examples of how you should be thinking when it comes to distributing your content. There are several great ...

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