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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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PART 15

SPOILED PROSPECTS AND CUSTOMERS ARE LOYAL

Thanks to technology it has never been easier to keep track of and maintain relationships with a large number of customers and prospects and wow them on a regular basis. This is true no matter how small your businesses is or how limited your budget or staff.

If you aren't in the habit of maintaining regular contact with your top customers and, even more importantly, spoiling them with special offers, discounts, and even personalized birthday cards, then you are missing out on a great opportunity. Companies that provide this sort of customer service have always stood out from the crowd, but now the stakes are even higher and the benefits are even bigger because of the large social networks that your customers are all part of. If you are in the habit of spoiling your customers, word can spread very quickly. Here are some examples.

JING

Take ten minutes to get comfortable with the free and very simple to use screen capture/recording tool called Jing (techsmith.com/jing). This simple tool allows you to produce short videos with your webcam, or by screen capture (it films whatever is on your screen when you turn it on).

Once it's installed, you can capture short videos in response to customer e-mail inquiries. For example, if a customer inquires about one of your products, take a quick video of yourself holding up the product and answering their question. With Jing it will take you less than one minute to shoot the video, upload it, ...

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