We've all heard the statistics. It is far easier to sell something to an existing customer than it is to gain a new customer. If you aren't in the habit of touching base with past customers on a regular basis then you need to implement a strategy for doing so. It's even easier to bring old customers back than it is to get new customers.
If I have an opportunity to spend just five minutes advising a business client on how to most effectively make a bunch of sales quickly, the best advice I can possibly give them is to run some sort of campaign contacting all of their past customers with a special offer.
The tools and technology available to us today make staying in touch far easier than it's ever been before. Here are some examples of how you can easily and automatically stay in touch and remind customers of significant events or dates: