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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 60

REMINDERS PUT MONEY IN THE BANK

We've all heard the statistics. It is far easier to sell something to an existing customer than it is to gain a new customer. If you aren't in the habit of touching base with past customers on a regular basis then you need to implement a strategy for doing so. It's even easier to bring old customers back than it is to get new customers.

If I have an opportunity to spend just five minutes advising a business client on how to most effectively make a bunch of sales quickly, the best advice I can possibly give them is to run some sort of campaign contacting all of their past customers with a special offer.

The tools and technology available to us today make staying in touch far easier than it's ever been before. Here are some examples of how you can easily and automatically stay in touch and remind customers of significant events or dates:

  • Send e-mail reminders on important anniversaries, such as one month, six months, or one year after an important purchase. Marketing with e-mail is super-efficient and inexpensive. For more information on automating your e-mail efforts see Part 13 of this book.
  • Use a card-sending service, such as sendoutcards.com to automate the process of sending personalized, unique reminder cards, birthday cards, and so on. Check the resource page for details.
  • Use Facebook.com and assign someone the task of sending birthday greetings or even a coupon on the birthday of your fans on Facebook.
  • So few people today send handwritten ...

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