O'Reilly logo

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 65

HOLDING CONTESTS TO BOOST EXPOSURE

Once you have an established account with Facebook, Twitter, or a blog site set up you can begin to run creative contests in order raise the level of interest, loyalty, and awareness among your fans and readers.

For example, I frequently hold contests on my blog where I encourage readers to leave comments and feedback about a blog article that I've recently written and then I randomly pick a winner or several winners for a prize. On occasion I've also invited my readers to vote and choose their favorite or most useful comment left on a blog post. I then award a prize for the winning comment.

On several occasions I've had 200 or more comments left on a blog post as a result of running such contests.

The same type of creative contests can be done on Facebook. I've seen some creative branded T-shirt contests where a significant prize is awarded to the Facebook fan that posts the most unusual picture of themselves on Facebook while using the T-shirt in a creative way.

On Twitter you can hold promotions where you reward followers that reply to your contests or challenges. Since it's possible to have Twitter posts sent to a cell phone via text, your followers don't even have to be online to have a good shot at winning a first-reply-wins type of contest. Alternately, you could have your followers post a promotional phrase to their account during a predetermined time frame and then randomly choose one or more winners from the participants. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required