O'Reilly logo

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 74

RECOGNIZE TOP SERVICES WITH A TESTIMONIAL FOR UNEXPECTED REWARDS

Some of the best marketing partners you can have are the businesses and services you rely on to help you run your business. They can be a great source of referral business, exposure, and back links for your website.

For example, I've been a fan of aweber.com for a long time because they help me manage my e-mail marketing efforts with excellence. I sent them a nice testimonial several years ago, and to this day they still have it posted on their site along with a link pointing back to my website. I've had thousands of visitors to my site as a result of that one link.

If I ever read a great article online, or a useful blog post, I'm always sure to leave a comment or send an e-mail expressing my appreciation. I also give them permission to use my comments for promotional purposes as they see fit. By doing this I'm helping them out while they help me out.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required