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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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PART 17

MAKE YOUR STORY POWERFUL

What's the story behind your business? Every entrepreneur loves answering that question, and most prospects and customers love hearing the answer, but very few businesses ever capitalize on these two facts.

Knowing the story behind your business, and knowing how to make that story include your customer is vital to your overall marketing message.

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