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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 82

BE CONTROVERSIAL TO ATTRACT A CROWD

By surveying your customers you can likely discover some of the most disturbing and disappointing trends in your industry. Once you are aware of these annoyances and issues, you should choose one (or several depending on the issue), and then go after that issue in defense of your customers. Expose it, purge it from your business, and go after it where it appears anywhere else.

For example, in my industry of teaching people the strategies and tools required for earning money using the Internet, there are a lot of annoyances to go after. For instance, there are many well-meaning experts that use unscrupulous tactics to increase their sales numbers.

Through conversations with my customers, and by observing conversations that are happening on popular chat forums, I've discovered that most people are getting very frustrated by the number of big launches that keep occurring in our industry.

A big launch is when a new course or product by an established expert is hyped for several weeks as being the next fantastic, must-have course. It's enough to drive anyone crazy if you're paying attention to too many experts.

However, it's a fact for me that I could easily make hundreds of thousands of dollars more per year (if not a whole lot more) if I would participate frequently in these big launches. Partners typically earn commissions of 50 percent or more on the sale of all products during such launches. Because of the loyalty and size of my mailing ...

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