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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 85

THE PASSIONATE, GENEROUS ARTIST IN ALL OF US MUST BE RELEASED

One of the great things about being alive in the time we live in is that excellence is so much easier to share when we encounter it. The best of the best open market ideas rise to the top so much faster than ever before because we are able to spread them virally.

Creativity and passion are recognized and shared much faster than ever before.

We are finally able to reward and spread the word about those remarkable, talented artists that take their craft so seriously that we can't help but tell the world with the social megaphones we all have.

FROM SETH GODIN'S BOOK LINCHPIN:

Do you remember the old American dream?

It struck a chord with millions of people (in the United States and in the rest of the world, too.) Here's how it goes:

  • Keep your head down
  • Follow instructions
  • Show up on time
  • Work hard
  • Suck it up

...you will be rewarded.

As we've seen, that dream is over.

The new American dream, though, the one that markets around the world are embracing as fast as they can, is this:

  • Be remarkable
  • Be generous
  • Create art
  • Make judgment calls
  • Connect people and ideas...and we have no choice but to reward you.

It's worth noting that when Seth writes “create art” he doesn't just mean painting or sculpting. I think he's including all passionate, dedicated creative thinkers that take the road less traveled on their way to “making a difference” in any industry.

Is Seth's new American dream an attack on the idea of hard ...

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