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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 88

EXPERTS MAKE VIDEOS—SO MAKE VIDEOS

In Part 10 I talked about making effective videos. This chapter is my attempt to convince you that you simply cannot ignore video and still be considered an expert. I want to show you how simple it can be.

You don't have to put your face or your voice in the videos; however your value as an expert will go way up if you can be brave enough to include yourself in the video. Spending some time surfing on YouTube, checking out what others in your niche market are doing, will help you determine what sort of effort you might make in the video arena.

Even starting out as simply as shooting short videos of you discussing relevant topics in two to three minute segments would be a fantastic start. There is no editing needed, and you don't have to look perfect. The more authentic you look and sound, the better received your video will probably be. In other words, just be yourself.

If you have the ability or the resources to clean up your videos a bit and improve the sound or lighting, of course your audience will appreciate the effort, but there is no public standard established for what you and your online videos must look or sound like before they are qualified to be considered expert content. The quality of the content is what really matters.

EXPERTISE ESTABLISHED WITH SIMPLE VIDEO

My friend and colleague Mike LeMoine established a very successful Internet marketing consulting business in Albuquerque, New Mexico. His strategy for finding new ...

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