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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 90

TEACHING IS FREE MARKETING

What do libraries, community centers, small business associations, meetup.com groups, chambers of commerce groups, and community colleges all have in common?

They all need teachers and presenters.

Once you've established a bit of credibility and expertise in any niche market, you can easily approach organizations and volunteer your services to help educate other business owners or even other general audiences on topics of interest to them. Even if you don't make any sales it is still a very worthwhile experience for you to get in front of a group and present your ideas, your successes, and your failures. True leaders are always good teachers, so every chance you have to improve your teaching skills you should accept. This is how you'll build your reputation and skills as an expert presenter in your niche market. Be sure to have someone take plenty of pictures too!

EXAMPLE

At OfflineBiz.com we teach Internet enthusiasts how to apply basic marketing skills to real-world businesses and get paid handsomely for it. This is a much-needed service among businesses that are floundering online, and the skills we teach our “consultants in training” are quickly learned through the courses and content that we provide on the site.

Once the members of OfflineBiz.com feel adequately trained and ready to start approaching businesses, we offer them a few suggestions on how to find their first clients. Among other ideas, one of the ideal (and bravest) courses ...

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