Freemium Economics

Table of contents

1. Cover image
2. Title page
3. Table of Contents
4. Copyright
5. Dedication
6. In praise of Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
7. Acknowledgments
8. Author Biography
9. Introduction
10. Chapter 1. The Freemium Business Model
    1. Commerce at a price point of $0
    2. Components of the freemium business model
    3. Freemium economics
    4. Freemium product case studies
11. Chapter 2. Analytics and Freemium Products
    1. Insight as the foundation of freemium product development
    2. Analytics
    3. Designing an analytics platform for freemium product development
    4. Data-driven design
12. Chapter 3. Quantitative Methods for Product Management
    1. Data analysis
    2. Descriptive statistics
    3. A/B testing
    4. Regression analysis
    5. User segmentation
13. Chapter 4. Freemium Metrics
    1. Instrumenting freemium products
    2. Minimum viable metrics
    3. Retention
    4. Monetization
    5. Engagement
    6. Virality
    7. Using metrics in the freemium model
14. Chapter 5. Lifetime Customer Value
    1. Lifetime customer value
    2. Lifetime customer value and the freemium model
    3. The spreadsheet approach
    4. The analytics method
    5. Making decisions with LTV
15. Chapter 6. Freemium Monetization
    1. The continuous monetization curve
    2. Choice, preference, and spending
    3. Data products in the freemium model
    4. Downstream marketing
16. Chapter 7. Virality
    1. The viral product
    2. What is virality?
    3. Quantified virality
    4. Engineering virality
17. Chapter 8. Growth
    1. Facilitating a large user base
    2. Strategic growth
    3. Mobile user acquisition
    4. Alternative user acquisition
18. References
19. Index