A World of Friction

Friction doesn’t just affect businesses. Regions and entire nations can trace success or failure to elements of friction. We saw that Rome dominated the ancient world in part by making communication and troop movement much faster and easier than its competitors, but there are far more recent examples.


In Holland, Esther Jacobs went from national hero to national outcast in a matter of weeks.

She didn’t commit a heinous crime. She didn’t have a profane meltdown on social media. She didn’t do anything obviously wrong at all.

Rather, Jacobs got caught up in a web of regulations that even the highest levels of government couldn’t, or wouldn’t, fix.1

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