O'Reilly logo

FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER

8

Technology Friction

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

—Richard Branson, Founder, Virgin Group

Modern technology is a friction conundrum. Any number of tasks are infinitely easier, from booking an airline reservation to sending a message to someone on the other side of the planet. But, that same technology has given us incomprehensible interfaces, baffling error messages, and overloaded inboxes.

Technology doesn’t always increase friction, though. When the user experience is designed to be intuitive and effortless, it does the opposite. Unfortunately, user interfaces are often a product of utilitarian coding rather than the result of observing real user behavior.

Not ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required