FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage

Introduction

Do you read introductions?

I usually don’t. At best, I skim them. Most authors use them to explain why they wrote the book. Then, the author summarizes the sections and chapters, telling you what lies ahead.

If you want to know what’s coming, glance at the table of contents.

Instead, I’m going to start with a short fable . . . a modern-day fable, of course. If you aren’t a fan of fables, don’t worry, the rest of the book will be more traditional in style. If you really don’t like fables, feel free to skip ahead to the first chapter.

THE FRICTION GOGGLES—A MODERN FABLE

Evelyn and Aiden were senior managers at Packard Packaging, a ...