Chapter 8
How to deal with the impact of technology on commercial relationships
A look at where frictionless living appears to be going and how that utopia might not represent the easiest time for everyone.
In this chapter we explore
- The growing shift towards frictionless living
- Impact on customers of frictionless ‘everything’
- The sharing economy friction backlash
The myth of frictionless living
I was having a conversation recently with a colleague about thermostats. When did thermostats ever become interesting? (‘They haven’t, you dullard!’ from the back.) We’d been talking about geolocation (‘please make it stop’) and I explained how my home heating and my phone talk to each other – the former is able to detect that I’m coming home ...
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