Chapter 10
The frictionless world – when everything is smooth and easy but in a good way
Customers are only going to become more demanding and cynical in their choices. Is there room for optimism as vendors in the next ten years of our development?
In this chapter we explore
- Optimistic futures
- Natural reversion to easy and good
- Adoption curves
Back to the futures
I do a popular conference speech in which I trace out a timeline, backwards from the future rather than forwards that describes the death of retail, the death of all organisations that could sit between a product and a customer. I don’t give a definitive timescale for this death, I’m no mug! But I do sincerely believe that it is inevitable. There’s a scene in the brilliant ...
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