RECOMMENDED READING

Books

Bernoff,Jeff, and CharleneLi. Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard Business School Press, 2008.

Brogan,Chris, and JulienSmith. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Hoboken, NJ: John Wiley & Sons, 2009.

Fox,Vanessa. Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy. New York, NY: Wiley, 2010.

Gardner,Susannah, and ShaneBirley. Blogging for Dummies. New York, NY: For Dummies, 2008.

Godin,Seth. Purple Cow: Transform Your Business by Being Remarkable. New York, NY: Portfolio, 2003.

Godin,Seth. Tribes: We Need You to Lead Us. New York, NY: Portfolio, 2008.

Goodstein,Anastasia. Totally Wired: What Teens ...

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