What Is Social Media Marketing?

Simply put, social media marketing is using social media channels to promote your company and its products. This type of marketing should be a subset of your online marketing activities, complementing traditional web-based promotional strategies like email newsletters and online advertising campaigns. Social media marketing qualifies as a form of viral or word-of-mouth marketing. Viral marketing relies on you telling your friends about media, products, or services you love (or loathe). Here's the difference: When you tell your sister about a great new sushi joint, only she hears about it. She may tell her boyfriend or a neighbor, but the news moves slowly. If you have a restaurant review podcast with 500 listeners, ...

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