Don't Overlook Anecdotal Evidence

Anecdotal evidence can be exceedingly useful when growing your blogger contact list. The metrics tools mentioned previously go a long way toward helping you compare sites once they're already on your list, but these less empirical tactics can put some ideal targets on your radar.

Blogrolls: Who Is Your BFF?

Think of a blogroll as a blogger's recommended reading list.

Figure 3-4. Think of a blogroll as a blogger's recommended reading list.

Bloggers commonly link to other blogs they read on a regular basis or that complement the content on their own blog. They often offer this link-love in the form of a blogroll—a list of websites usually found in a sidebar on the blog. Once you ...

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