Chapter 5. STICK OUT YOUR THUMB: DEVISING YOUR PITCH
A successful social media relations campaign needs a good story. If reality TV has taught us anything, it's that any story worth telling needs good characters and a compelling plot, and it should be at least a little entertaining. Think of your pitch as a narrative, your executives as characters, and the person you're pitching as the skeptical audience who needs to be won over. Then spin a good yarn.
So, what makes a good pitch?
- The pitch is compelling and relevant.
"You should write about our new product" definitely won't cut it. Think critically, and focus on a specific feature that will capture the recipient's attention. Ideally, that feature should be unique. Few bloggers will care if the new ...
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