Friends with Benefits

The Basics

Remember the Conversation Prism back in Chapter 1? In the more traditional sense, Facebook (along with MySpace and other social networking sites) is just another part of the prism. Facebook is another channel to use to connect with your customers and potential customers. In addition to an individual's profile, Facebook has events, groups, and pages.

Events

Facebook events enable you to create a central location on the social network for a particular happening. This happening can be anything from a corporate retreat to a protest march to the date your favorite band is coming to town. You can make these events private (only invitees can view the event page) or public (anyone on Facebook can view the page). Likewise, you can control who's ...